~50%
workforce content cost reduction
150+
reels generated per month
15 hrs+
saved weekly on content production
Problem
PPCAssist had no consistent content production workflow across video, blogs, or graphics. Most of their content efforts were manual or outsourced, making it expensive, slow, and inconsistent. There was no single system tying it all together.
Solution
- Used their weekly YouTube podcast episode as the base content asset — one recording session feeds the entire content engine
- Automated reel production system generating 150+ reels monthly — B-roll, subtitles, headlines, branding, and outros all automated; the only human step is content validation
- SEO blog post generation system that repurposes podcast episodes into EEAT-friendly content aligned with Google's SEO guidelines
- Automated and centralised posting that distributes content to WordPress, Facebook, LinkedIn, Instagram, YouTube Reels and more — all on autopilot
Results
- Workforce content cost dropped by ~50% as the need for video editors was significantly reduced
- Content production became fully centralised — all content units now live in one database and management system
- Content production hours dropped by 15+ hours per week
- Social media activity increased by ~30% from more consistent, high-volume publishing